Overview

Unite, a distinctive creative agency priding itself on its unique offering, approached us to develop a WordPress website that would embody its distinctive character. Given the dynamic nature of design trends and the necessity for easy scalability, it was imperative that the website’s visual appeal and functionality were sustainable over time.

To meet their demands and based on the design provided to us from Unite, Ascend crafted a bespoke WordPress theme tailored exclusively for the brand. Unlike generic themes, this custom solution was meticulously designed to mirror the company’s ethos and personality. Every element, from animation through static content, resonated with the brand’s identity, providing visitors an immersive experience that truly set their website apart.

To ensure the longevity of the site’s content and functionality amidst any future theme alterations, the Ascend team developed a custom WordPress plugin, encapsulating all their bespoke logic for customised content. This strategic separation and normalisation of data ensures that while the website’s presentation could evolve over time with design trends, its foundational functionalities and content will remain intact and untouched by other modifications.

The result is a harmonious blend of form and function. The business not only has a site that genuinely reflects its uniqueness but also enjoys the confidence of knowing that their core digital assets are safeguarded for the future. Feedback from Unite and their stakeholders emphasises the site’s distinctive experience, and equally importantly, the entire website’s content is editable via an intuitive CMS.

What we did